Road Less Traveled App and Website Design
Road Less Traveled App and Website Design
Embedded Files
Road Less Traveled, a camping supplies store, was seeking a cohesive App and Web design in an effort to reach a broader audience and maintain their established brand.
Road Less Traveled, a camping supplies store, was seeking a cohesive App and Web design in an effort to reach a broader audience and maintain their established brand.
User Story 1
User Story 1
The user story allows for the team to associate a real person with the product being created.
User Story 2
User Story 2
Not only are we able to put a face to the need, but it creates a depth and understanding of what the users obstacles could be and how we can alleviate those pain points.
They may not be the most beautiful, but I appreciate the freedom to rapidly iterate and build on specific design aspects that would provide the most familiarity and ease of usability.
Web Design Homepage Digital Wireframe
Web Design Homepage Digital Wireframe
I felt that it was important for this company to include a hero image that will create a sense of kinship with the users ahead of product advertisement to align with the brands tone.
Mobile App Design Wireframe Search Results
Mobile App Design Wireframe Search Results
Many users provided feedback that search results pages can feel cluttered or overwhelming, so I included a good depth of white space around the search results to allow the items to stand out and the user to not feel overwhelmed by additional advertisements with ease of navigation at the top.
Lo-Fi Prototype: Mobile App
Lo-Fi Prototype: Mobile App
The user flow allows users open the menu, select a category, view an item, add the item to cart, complete the purchase, and receive a confirmation the order has been placed. Users can also open the chat feature, navigate home, open the user profile, and view their saved wishlist from any screen.
Please visit the link below to view and interact:
Lo-Fi Prototype: Website
Lo-Fi Prototype: Website
The user flow allows users open the menu, select a category, view an item, add the item to cart, receive notification the item has successfully been added to cart, complete the purchase, and receive a confirmation the order has been placed. Users can also open the chat feature, navigate home, open the user profile.
Please visit the link below to view and interact:
Website Design System
Website Design System
I created a design system with main components to allow for faster design and iteration that maintains consistency for brand tone.
Mobile App Design System
Mobile App Design System
An established design system allows for any team member to join a pre-existing project and have a quick reference to the specific colors, iconography and typography so they can stay on brand and jump in at any point.
Hi-Fi Prototype
Hi-Fi Prototype
Mobile App:
Mobile App Interactive Hi-Fi Proto
The item purchase user flow available is specifically for the "Dome Tent".
I have included a variety of interactive components, including a typable search bar, an image carousel on the home screen, menu open and close, navigation home through a "home" icon, as well as the regular assumed home navigation through the company logo, and options to choose your card payment type, and checkable boxes in the checkout screen.
Hi-Fi Prototype
Hi-Fi Prototype
Website:
Interactive Website Hi-Fi Prototype
The item purchase user flow available is specifically for the "Peak Roof Tent".
I have included a variety of interactive components, including a typable search bar, menu overlay open and close, navigation home through a "home" icon, as well as the regular assumed home navigation through the company logo, and options to choose your card payment type, and checkable boxes in the checkout screen.
Let's Connect!
Let's Connect!
Page updated
Google Sites
Report abuse